Hello! I’m Jennifer Lawton

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Welcome to my e-portfolio! This portfolio functions to highlight my teaching philosophy, work experience, education, work samples and professional development.

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As a dedicated post-secondary educator and curriculum innovator, I bring over 15 years of experience in developing and delivering business and marketing courses across multiple teaching modalities—face-to-face, asynchronous, and synchronous. My passion lies in bridging the gap between academic theory and real-world application, ensuring that students acquire both the knowledge and practical skills necessary for success in today’s fast-evolving business landscape.

With a strong foundation in marketing and event management, I have worked in telecommunications, heavy construction, and education industries, providing me with invaluable industry insights that I integrate into my teaching. I am deeply committed to curriculum excellence, regularly refining course content to reflect emerging industry trends and best practices.

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My Expertise Includes:

✔ Curriculum Development & Industry Alignment – Designing and delivering courses in Digital Marketing, Marketing Research, Trade Show Operations, Fundraising, Sponsorship, Public Relations, Entrepreneurship, and Event Coordination, ensuring they meet current industry demands.
✔ Student-Centered Learning – Creating engaging, inclusive, and interactive classroom environments that cater to diverse learning styles.
✔ Industry Collaboration & Applied Learning – Partnering with subject matter experts and supervising students in field-based training, ensuring alignment with industry standards.
✔ Mentorship & Professional Development – Actively supporting student growth by providing hands-on learning experiences and guidance for career success.
✔ Lifelong Learning & Professional Certifications – Holding an MBA, a Certificate in Adult Education, a Bachelor of Commerce (Marketing & HR), and certifications in Digital & Social Media Marketing, continuously updating my expertise.

 

I believe in the transformative power of education and mentorship, fostering a learning environment that encourages critical thinking, creativity, and adaptability. Through my work, I strive to develop future business leaders who are not only academically strong but also equipped with the skills to excel in the workforce.

Please view the below video on my teaching philosophy and to learn more about my skills, knowledge and abilities you can view my e-portfolio through my website.

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